ְҵĹ滮鷶ģͨ6ƪ
ָϸɳڲȻ䣬Ƿϣְҵķչ˳أúù滮ְҵչ·ôôдְҵ滮СĽְҵĹ滮鷶ģϣܹҡ
ְҵĹ滮 1
һ֪
ŵȱ
һϲսİɵĵŮͥأҲɻȱһ֡һᶮӦúʱ䡣úöҲὫʱȫѧҵϣϣڴѧﵽġѧУѧƾͰ༶Ϊ༶ɲѧᲿŸҲɺ֯ЩԼϲ飬ṩһҵƽ̨ ȻҲᰴԼƵ·߹ؾصطչڸʺԱȷ滹ƵġСɱ˱ҵģͬҲʹҵĿ־Ӿ磬ٺܶע·߶ҵܱõϿɡҾҺбҪʡˣƲӲڸһԼ뷨ԼĵѧϰԴԼԱ
ǸɵŮСûкDzġǸܶТĺӡһֱȱ㣬ںܶǰẦҲʧ˺ܶûᡣ
ʦһֱǰİίܹԼڵĹЭ֧֧Ļչĺ㣬ܰɰ༶ƹңҰ´ѧĻ䡣ԼţûֵܸñֺԼ
ܻˣܸо˾첻ϸڡһʺϷֺͱ˵֪ѡƢȽϼֱ꣬ʱҲ˵ᡣ
ͬѧΪһί֯ͬѧμӻ༶ľͰͬѧҲദúܺáʱͬѧķʽЩá
ϵѧղ㣬õܺܺõɡղͻҲұԼ
֪Сÿ˶ȱ㣬Ʒӵ£ڸչԼҵԼ벻DZҵƣƲӲȡֻرԼ֪ԼвС
ְҵ֪
ⲿ
ټͥǸҵǺͷ֯ҹ;ùҹϴֲַ ֯ҵ˾¾֡
ѧУȻѧԺǽѧˮƽҲԲѧѧʶҲǿңÿıҵҵҲϿ졣
ỷȻ̹ķչΪһ㣬ǸйķչƿDZȽǰģ̹֮Ҳų㡣
Ŀһص˻⽭˿ϺںܿطչرǼ˵ijй滮ǽеݱҵרҵһϯ֮صġ⽭Ǽ̳мҵڻһ졣
Ŀְҵ
Ŀְҵƣۣ
ڹݣۣҵĻ
۹ĹҪߣһзչǰĹ˾нˮкܴռ䡣
ݾҵͷչǰ˿ϺںܿطչرǼ˵ijй滮ǽеݱҵ`רҵһϯ֮صġ⽭Ǽ̳мҵڻһ졣
ְҵʤ ְҵǿʱ;ģֻҪڹȡǰľ飬ѧϰϽӦúʤΡ
SWOT
ҵƣstrengthʹãҿԼĺͺģÿáȡܱȽϺõղơҶӦںСŨȤͨѧϰӶڹȷĻᡣ
ҵƣweaknessֲţӲұȡĻԼǰõġ
ҵĻᣨopportunityãڼ˵ҿʵãڹijڣԼͬʱԼṩⲿԴ
ٵвthreatųزгʱʱұԼıĺ·Աʱ֮衣
ְҵĹ滮
ȷְҵĿ·
xx꣬ѧڡѧרҵ֪ʶ˯ÿ϶ӢϰߡͨӢļԼרҵԵߡȡֻչԼѧõصͬѧĹϵ߸ʣIJա
xx꣬ѧڡͨӢ֤飬עʱľҵȣΪԼδнһƻݵʱĹʾҲʵѧϰһŵڶ
xx꣬ѧĩڡԼרҵ֪ʶһԼıҵơ߽ԼʵΪԼҵĹĹ滮û
xx꣬ڡڣǫѷ̬ȶԴŬѷڵĹɣʵзԼչԼ
̬
ҵְҵĿꡢְҵ·жƻ
ְҵĹ滮 2
һְҵ滮ǰ
һľϵѧѧ˵˵̲̣ԼãʱѧʱѾڲ֪й˽һˣͷԼһ·㼣Լʲôû£ʲôûõѧǰЩҲӹӹµµʱбһһĥҵǣʦĴѧְҵĹ滮κ벻ʧֻDZھж滮ԼδһһĶѻɾԼδ
ҷ
СɳҵĻУûܹ࣬ܶ鸸ĸҰźãȻĸоڵ˴ѧܵѧϰ滹췭ظĸıԼôֲһ߶ľʼˣû˼˵չˣʲôҪԼʱԼ壬ԭԼʲôᣬѧһЩͬѧԼڰѧϰȵȷһڣԡ֪ûθеȵȴСɵϰ߳ԸϵĴƣ֮⣬ԼȤ飬DZν̬ȣֱֱӡʡʵõĹͨһЩԸصֲ֮ǰȱ㡣Һϲڵרҵľ̡
רҵҵǰ
Լ־Ըʱʼռֵḷ̌ԼϲԶҶרҵҲţľκιҵĹжռоصĵλڳн·費µйľ˵Ҳһȵľĸ߾ҵʡҵֻܷӳľҵʽһ棬ŸߵȽĴڻľҵԭĽıҵģȻľרҵҵҷֹѣҪҷֺõĹס04ǰľרҵ˲Žȱľ˹ӦŸУӴľרҵ˲ŵȣҵһʤһ꣬04ܶľƱҵѾԺ⣬ȡ֮ľогľ˲ŵˣڴһУΪԼľҵ롣
ġְҵ
һͥ
÷ƫԶɽᆳȽѣĸũҪȥһԼǮҸҲȥ붼٣ԼľûDZȽѵġ
ĸϣһõרҵڱҵ֮ҵһݺõĹϺõһһΪۡ
ͥĻ汲ǶũļͥҲǸбҵѣûж֪ʶȴ̻Һܶ˵ĵʵ飬Ҷ־ĵ
ѧУ
XXѧԺһԹΪܡġѧЭչĶԸߵԺУγ˴ӱоߵְҵѧȶΡ͵`˲֡ľϵǹѧԺ罨ϵ֮һСṹ̡רҵ˶ʿ㼰ľ̡ͨѧƣ̹4רҵ
ְҵ
ǿߵĸ¥ڲϵذεضһƽ̹Ĵ˷һľҵԹ̼˲ŵҲ֮20xx˲гƸ̼Աҵ漰xx0ҵںܶе˲гϣݺľ̽ҵ˲ѾԾӵһλž÷չ·졢лʩ蹤IJ룬̼Աڵǰͽһʱټ·źͳлʩĸ»ֻҪ˲гûгֹȱϵ״˵ľ̼ԱһֱŲľҵǰ
ֿԺԹԱй滮ΪһְҵųнIJ룬ҲҪִƹ滮˲šѯҵ𣬹ԤȽҵѯԱҲΪҵµľҵ㡣
ʮһ滮ȫ·xxгͨЩҪԱάޡ
塢ƶ滮
һڼƻ
ʱ䣺20xxꡪ20xx
Ŀ꣺ѧҵȡѧλ֤۸־顣
1ѧñרҵ֪ʶעؼɼ֪ʶӦãпȥѧϰDZרҵ֪ʶ
2ۺʣʵ飬ѧҵڣź
3ȷ
ԣ
1Ӣļȫ֪ʶ
2μӸԺʵϰӶᾭ顣
ڼƻ
ʱ䣺20xxꡪ20xx
Ŀ꣺ҵһʺԼĹ۹飬Ҳѧϰרҵ֪ʶṹʦҡ
ƻݣ
1һʵŶӣһӦϤרҵķ롣
2μӸרҵѵ۾顣λרҵĸּܣȫȷ
ԣ
1μӸֱҪѵ
2Ķйרҵ鱾
3Լȫʣر˼ʽ
ڼƻ
ʱ䣺20xxꡪ20xx
Ŀ꣺֪ȵĽṹƹʦ
ƻݣ
1רҵ˽רҵ
2ְҵܲơ
ԣ
1֮Ķõ鼮
2ߡ
3˼ʽ
ƻֻǸָһǰķ·Լߡʱڱ䣬ҪӦҪʱ̹עķչʱı仯ڼƻʵеڼҪʵĵʵԼ룬ʵҡ
1ʱ䣺ÿһһΡҵٷչҪڽҵиһ¥뼰ʱعͷԼ˵ķԼļƻԱܸʱҪ
2Ƿ棺ҵгء
3أԴΪṩѵȻᡢԳԶְҵΪ㡢Ȥ빤Ľϵ㡢Ըȡ
ְҵĹ滮 3
һʶ
һԸ͡ˣҷʺԼĹͨԼĹĹףѧϰһ֮ܶһԼİسרҵԼԺԼķչѡԼĵ·Ϊϡƣ֮ԼרҵƣһʦܺܺԼķչԼΣҵమҲܹ㷺ΪһݾʡȷʶԼȷԼʺʲôĹԼְҵ`滮ԼӿŲԼijɹ
ְҵĿ궨λֽ
1ְҵĿȷʦ
2 ˵ SWOT
1 StrengthsԸڹͨҪǺҵ֮ĹܸͨõؽչͬµĹܱ֤ͨ˳⣬ѧУжԼרҵڿѧϰиŬõۻټʵϰԼգԸӦԺĹ
2 WeaknessesڱҵԺУѧбȽԵƣ˶ѧУãҹĹУѹdz
3OpportunitiesֻõĹͨԺĿԳɼҪϵؼǿרҵԼơȱ
4ThreatsȣѡҵʧȥһĻᡣΣҵ˲ͣҵԼĹdzѶȡ
滮
оڼΪδְҵѡŬ
20xx9¡20xx6 Ҫγѧϰݣõ˼ʹϵμһǿǡμоʵԼʵ
20xx6¡20xx6 СдѡԺרҵʵϰרҵ顣
20xx6¡20xx12 ij塢ƷͶݼμƸ
20xx1¡6 ĴäҹڴڼȻѧϰԼ
ҵְҵĹ滮飬ϻȥδ̫δ֪Ӧɡ
ְҵĹ滮 4
ԣ
˻Ϊʲô?ڻIJпһһ仰֪ҪʲôͲ֪ȥ?㲻֪ȥ?֪ʲô?㲻֪ʲô?Ͳ֡
ڽ˲žʱְҵĹ滮ʼΪսеһҪҵԣֹ˾Ϊ˲עԱ˲עԱijɳְҵĹ滮һЧֶ;ÿ˶ԣְҵģЧְҵĹ滮Ʊػʱ˷ѡΪѧǴһãȻ̤ӵҪԼռһϯ֮?ˣΪԼⶨһְҵĹ滮Լδúüƻһ¡Ŀ꣬Ż;жӶŻп֡
һۣ
һԸʡãù㷺ѧڴѧѧϰĹרҵӢˮƽԣͨ;רҵʵ;нǿ˼ʹͨ;˼άݣ;ϲ飬μӸֻʵԼڴѧڼ䵣ѧɲнǿ'֯Э;нǿѧϰΪԼĽܶЩһIJ㣬ϲͬѧһЩ⣬ᶨʱΪһЩ£Ժѧϰһһ㡣
Ŀ꣺
1Ŀ꣺ŬѧϰÿƿʦõʱϿβӿΣٵˣÿοԶȡijɼ
2 Ŀ꣺δûϤרҵ֪ʶۣijɼѧҵҸõλʵϰ۹顣
3Ŀ꣺ҸзչĹ˾ϰ࣬ϵԼʵԼ
4Ŀ꣺ΪһԤԱڽĸȡһijɾ͡
ۣ
1һ㻷
йȶóչȫһ廯еҪɫ÷չǿͷWTOдҵйгйҵҲ߳š
2ְҵỷ
йĽѧչ֪ʶԴڹ⣬йĽƵĵطй轨˲ţǾϵͳѵĸ˲ţҵְҵг
ġְҵλ
һմѧҵͥѧһԤԱڴѧѧϰڼϤΪһԤԱӦе֪ʶרҵ۵Ҳڵ˲ţԤԱἱ˲š
塢
Ҿôѧְҵ滮DZҪģԼཹȷµ˳ΰϸ֦ĩھӭжˣ빤Чʸߣóɾֻͣй滮Լ²Żмƻܱ˵ĸţҲԸӰ졣
ְҵĹ滮 5
һǰԣ
ڽ˲žʱְҵĹ滮ʼΪҵսеһҪÿһ˶,ְҵģЧĹ滮Ʊػʱ;˷ѡΪոձҵѧһãȻ̤ҵᣬʹԼռһϯ֮?ˣΪԼⶩһְҵĹ滮Ŀжͷν֪֪ˣսԼ״ϣΪԼƶһ滮
1 Ըһ棬һ档ʱֻҪʲôŶῴҲμӡʱҿԱһԲҵԸȽϹ
2 Ȥϲ˶ϲ飬ϲһɢȡ
3سмֲиľѧдظĵҪһҳϵÿһ¡
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1ͥͥרҵӰҲҪҵԺоԵӰ죬˶ϣԼĺһõǰ;ҵļ˺֧ѡľҪѧרҵΡ
2ѧУ:ѧУⷽ淢չĺܺãкܶѧϰרҵģұѹܴȻѡרҵ͵úúõѧϰΪԺķչ¼ʵĻѧУΪǵǰ;˴㣬ѧǽʵܽᾭ顣
3ỷӵ˽óٷչȫһ廯еҪɫйĽѧչĽ֪ʶԴڹ⣬йĽкܶƵĵطй轨˲ţǾϵͳѵĸ˲ţҵְҵг
ġҵĿ꣺
ûĿһ˼ʻСۣĿƮȷԼʲôȻܵԼȷĿꡣĿʹػԶıĿʹʧʱȥԵ.ĿеʵеͳһһĿڳɹҲоԵıҪȷĿdzɹĻһĿҪ
ҵĿ£ְԺУĻһˣûиôۣͿԷˣȴҵĻкܶ࣬ҪҲкܶ࣬ҪϸҪԼ٣ųɹǰ
ҵĹ滮£
Ŀ꣺ѧϰ棺ܵĶμŻԼļʶԼӢͨԣ뿼ļԼκһơijɼѧҵ
ڽΣõʦʸ֤ΪΪұڴרһ꼶רҵ֪ʶѧãҪԼרҵΧѧйרҵ֪ʶ
ԶĿ꣺ҵҪһȶĹһְŬ۱ΪԼĹּ˲ѹʵʩĴʩڼгԵ̵ԱĿΪԺ̵棬ҵҲҪ˹ͨģҵľ鲢࣬ҪĻۣΪ˷ͬʱҲѧ֪ܶʶ۾Ҫ˽ҵĴʩǵ̵Ա˹ͨ
塢ܽ
ƻȻãҪڸʵʩȡóЧʱʱ̶̿ǣκĿֻ꣬˵ͷֻһա·Զ⣬Ὣ¶ܼʺ硱Ҫʱ̱һѵͷԡʵÿжһɽ롢ÿжһƬɭ֣ջҷʧ⡢ĥ¡һˣҪóɹóŬƴܶɹסɹֻЩˡ
ְҵĹ滮 6
ְҵǸ˷չĻҪ̣ͬʱʵֵҪΣֵžá
䣬ȥء֪Уߵ21ֽ硣ƼٷչϢ磬̾˲ž漤ңսΪһרҵĵѧԼδҰʲôĽɫ
Ŀdzɹһ롣ĿŻжڼ̤˵պʣĴѧʱ䣬ʱѧϰһЩ֪ʶͼΪ»˼ǣҾ滮һδúõĿ̻Լĺΰͼ
һ
ŵ̵㣺
ϸ桢̤ʵġϳԿ͡Ϊ˺Ͱơ֡ʵɿܺദһʵǵ̬Ƚ˵ΪҪκ⡣DZìܣά˼ʹϵ ֻҪܣͻʹԼӦ˵Ҫ
ȱ̵㣺
Ըƫ̫ڱԼԱﻹǷȱϲС˼ɣԲʱ͵֪ʶ治㣬鲻㡣ȱģʱƸУûгɴʺԡ
Ȥã
1滭ҵһȤҲѡƵһԭ
2顣νʫԻ鲻֪ʶһ˵Ļʡ
3֡ϲ֣ûй̶ĸɣֻҪʺϴʱ˿̵飬ͻϺö飬Ҳᷳ
ƽʱĿʱ䣬һҳšΪһרҵĴѧҶⷽȽϹעرⷽ棬ƽʱϲ̨ĿҾͶڴ˲ŨȤ
һ
ҹƷʵĽһơԽԽΪʶ̶ȣԼѧƻij̶ȣƷߣұһȺרҵ˲Ϊ䡣
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װޣѾΪĵȵ㡢⡣ŷزõijװҵĿٷչ̼ҵķչװ˲װʦҵǰáг٣˲Ȼʢ
ְҵ
ҵչѸ٣ʦѾΪһܹעְҵҹרҵ˲ŵԸٷչҵ˲ŹӦֽϴȱڣ˾ҵǰdzۣǰƺˣңҲֹۡ
Сǰֹ۵ģǾõķչȫĵؽ˲žӢҪҸŬѧϰרҵصչ֪ʶԼԼᣬ빤
δְҵ滮
ϤӦڣ
3ҵʱ䣬ڲϵǰʱصԼսԷ룬ҵչĹλҲڵĹ״Ԥڹ滮֮һIJ࣬һ߾ȫֲЩԽһӦְһڼ䣬ҪְҵĵĻǿ̡ͨҲ˵һѧϰḶ́ܶαԵĶʵDzģˣҪѧͨͨЩӦҪҪҵԼĴ
ȶչڣ
ϣһܸԼһЩʵķչռĹ˾ҵ۾飬ϰᣬҺú'˼ʹϵϵȥѰʺԼչ̨סȡԼĹøãͬʱҲϵΪԼ磬ѧϰĶͬʱҵгɵ£鷽ҲջӵһĹ
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ְҵĹ滮顿£
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